Collaboration attracts more visitors.
Broad target audience as music is universal.
Viral sharing on social medias.
Visitors create their own music.
Standing on the grid triggers sound samples.
Sound samples are played sequentially according to the tempo.
Custom music is shared to visitors.
Sound samples are customisable.
Different objects can be placed on the grid in order to trigger different sounds.
2 persons required for the setup (4h).
Recommended space of 4 x 2.5 m.
Internet connection & electricity required.
Mobile interface to allow visitors to record their own sound sample that will then be played by the sequencer.
Related success story
Sole DXB – Dubai (UAE)
2017
Concept adapted for the shoes brand for the footwear festival Sole DXB in Dubai.
Installation naturally stands out as visitors’ music is filling the surroundings.
Direct contact and handling of Reebok products.